Technology
Technology is the cornerstone of Bethink's operations, propelling innovation and shaping the future of e-learning. At the heart of our technological prowess is the creation of Klasa, a custom platform that started as a solution for a single course and has evolved into a multi-tenant application, navigating numerous scaling challenges along its transformative journey.
Atomic Content
A pivotal aspect of our technological approach is the implementation of Atomic Content. This innovative strategy allows us to seamlessly reuse content across various contexts, creating interconnected links that compose diverse and engaging learning experiences.
More than just content reuse, it provides students with a contextual space for asking questions precisely where they arise, fostering a dynamic and interactive educational environment. Additionally, the Atomic Content approach unlocks unique analytical capabilities that enrich the learning process, offering insights that go beyond traditional learning models.

Atomic content approach enables content composition and contextual communication
Unique Challenges
Bethink's tech department excels in navigating unique challenges inherent in the realm of e-learning technology. Prioritizing educational value is a nuanced task, requiring a delicate balance between user and educational experiences.
This demands the creation of intuitive interfaces that guide students toward choices that may be more challenging but ultimately more enriching. Tracking users' progress over time is a distinctive challenge that necessitates the management of substantial data. This, in turn, leads to scaling challenges usually associated with platforms experiencing much higher traffic.
Moreover, supporting multi-tenancy for different brands adds another layer of complexity. Each brand has its distinct visual language and audience needs, requiring a system that balances flexibility and standardization, ensuring it responds to diverse needs while remaining easy to maintain.
How We Address These Challenges
Constant learning
We prioritize constant learning, fostering personal growth by dedicating work time to reading books, attending courses, and participating in conferences. This commitment ensures that our team stays abreast of the latest developments, bringing fresh insights to our approach and refining our strategies in response to the evolving landscape of e-learning.
Investing in systems
Recognizing the evolution of our platform into a product development platform, we strategically shifted our focus to building flexible systems. This shift enables us to facilitate the development of more specific features and ensures scalability as we continue to grow and adapt to the dynamic needs of our users.
High-seniority team
Our high-seniority team is composed of specialists capable of solving a spectrum of problems end-to-end. This strategic composition ensures agility and efficiency in problem-solving, allowing us to navigate challenges swiftly and comprehensively, providing effective solutions to complex issues.
Effective teamwork
Effective teamwork is at the core of our approach. We are ready to experiment and test non-standard methods and processes to achieve the highest effectiveness. Going beyond traditional agile methodologies, we seek custom, lean solutions to deliver the most value to our users.
Our stack
Testimonials
Joining Betink, I aimed to relive the startup atmosphere, discover new and exciting technological challenges, and shed the constraints associated with silos in a Big Corporation. I was not disappointed. We are pushing forward—our technological stack strengthens with each passing month, yet thankfully, the startup atmosphere, mutual camaraderie, and openness still permeate our daily work.

Maciej Brencz
Senior Software Engineer
Since joining Bethink, I have witnessed continuous development. Our product is of increasingly better quality, and the challenges are becoming more intriguing. The team's atmosphere remains unchanged—we maintain a healthy distance from each other, and laughter is a constant companion. With our wealth of experience and commitment, work is an absolute pleasure.

Igor Rogatty
Tech lead
As a UX designer, I dreamt of working in a place that offers growth, product awareness, and the feeling that my actions tangibly change someone's experiences. Bethink provides all of this and more. As an added bonus, it comes with fantastic people, a culture of openness and feedback, and a friendly atmosphere.

Martyna Przygoda
UX/UI Designer